WE BUILD AND RUN
YOUR EMAIL CHANNEL
A structured system covering strategy, automation, campaigns and optimisation - built to drive measurable revenue. We take full ownership of the email channel. You set the direction, give final approvals, and focus on your business.
EMAIL STRATEGY
We start by mapping your customer journey, defining your audience segments, and identifying what matters most for your business. This shapes the entire build - which flows are included, how your campaigns are sequenced, and what the full setup looks like before anything goes live.
- Customer profile and full lifecycle mapping
- Hero product identification and positioning
- Opt-in form audit and optimisation recommendations
- Brand voice and messaging alignment
- Prioritised flow and campaign roadmap
LIST GROWTH
Your list is your most valuable owned asset. We design and implement sign-up forms that capture the right subscribers and connect them into a personalised onboarding experience from the moment they opt in.
- High-converting pop-up and embedded form design
- Klaviyo setup and website integration
- Source-based segmentation on entry
- Ongoing list health monitoring
EMAIL AUTOMATION
Automated flows respond to your customers in real time - based on behaviour, purchase history, and lifecycle stage. We build, test, and optimise every flow to align with your customer journey and your business goals.
- Welcome and onboarding sequences
- Abandoned browse and cart recovery
- Post-purchase and replenishment flows
- Upsell, cross-sell, and loyalty sequences
- Winback and re-engagement flows
- VIP and high-value customer targeting
- Flow performance tracking and ongoing optimisation
EMAIL CAMPAIGNS
Campaigns are planned, scheduled, and sent weekly - keeping your subscribers engaged, your brand present, and your revenue consistent.
- Campaign strategy and calendar planning
- Audience segmentation and targeting
- Seasonal, promotional, and value-driven campaigns
- End-to-end execution: copy, design, setup, and send
- Performance tracking and ongoing refinement
A/B TESTING
Consistent improvement requires consistent testing. We run structured experiments across every element of your email setup - from subject lines and send times to content format and audience segmentation.
- Subject line and preview text testing
- Send time and frequency experimentation
- Personalisation and segmentation testing
- Content and offer structure experiments
- Full attribution across key revenue metrics
DESIGN & COPY
All email design is built using your existing brand assets, where every email is designed to best practice standards, visually consistent with your brand at every touchpoint. The copy is written to reflect your brand voice, connect with your audience, and lead to a sale.
- Custom base email template
- Mobile-optimised layouts for every flow and campaign
- Brand asset integration throughout
- Conversion-focused copywriting in your brand voice
RETENTION MARKETING
Customer acquisition is expensive. Retention is where sustainable growth happens. We set up the emails that deepen relationships, reactivate lapsed buyers, and increase the lifetime value of every customer.
- Customer lifecycle analysis and segmentation
- Loyalty and VIP perks integration
- Subscription and membership conversion flows
- UGC collection and social proof strategies
PROCESS & TRANSPARENCY
Every part of your email channel runs through a defined system - from strategy and planning to execution and optimisation. You can see exactly where things are at any point.
- Structured workflow covering strategy, copy, design, QA, and deployment
- Full visibility into progress and timelines at every stage
- Approval built into the process before anything is sent
- Monthly performance reporting with clear insights
- Regular strategy check-ins