WE BUILD AND RUN YOUR EMAIL CHANNEL
A structured system covering strategy, automation, campaigns and optimisation - built to drive measurable revenue. We take full ownership of the email channel. You set the direction, give final approvals, and focus on your business.
Book a Strategy CallEMAIL STRATEGY
Before we build anything, we plan everything. We start by mapping your customer journey, defining your audience segments, and identifying what matters most for your business. This shapes the entire build - which flows are included, how your campaigns are sequenced, and what the full setup looks like before anything goes live.
LIST GROWTH
Grow the right audience from day one. Your list is your most valuable owned asset. We design and implement sign-up forms that capture the right subscribers and connect them into a personalised onboarding experience from the moment they opt in.
EMAIL AUTOMATION
The flows that generate revenue. Automated flows respond to your customers in real time - based on behaviour, purchase history, and lifecycle stage. We build, test, and optimise every flow to align with your customer journey and your business goals.
EMAIL CAMPAIGNS
Convert when the moment is right. Campaigns are planned, scheduled, and sent weekly - keeping your subscribers engaged, your brand present, and your revenue consistent.
A/B TESTING
We don't assume. We test. Consistent improvement requires consistent testing. We run structured experiments across every element of your email setup - from subject lines and send times to content format and audience segmentation.
DESIGN & COPY
On-brand. Conversion-focused. All email design is built using your existing brand assets, where every email is designed to best practice standards, visually consistent with your brand at every touchpoint. The copy is written to reflect your brand voice, connect with your audience, and lead to a sale.
COMMON QUESTIONS
What platforms do you use?
Klaviyo is our platform of choice for email automation and campaign management. We integrate directly with Shopify to ensure tracking, attribution, and customer data are unified across your channels from day one.
How do you structure automated flows?
Every flow architecture is built around your specific customer journey - covering Welcome, Abandoned Browse and Cart, Post-Purchase, Winback, and Replenishment sequences. Each flow uses dynamic logic that personalises messaging based on product, behaviour, and purchase history.
How much time will this take from our team?
Very little. We manage strategy, copy, design, implementation, testing, and project management from start to finish. Your role is to provide business context, review key deliverables, and approve emails before they go live.
What is included when we work together?
Welcome System includes platform setup, integrations, a sign-up form, and a three-email welcome journey. Email Foundation builds your complete email system with strategy, design, copy, automations, and implementation. Email Management covers campaigns, optimisation, segmentation, reporting, and ongoing strategy. Everything is managed end-to-end by our team.
How much does email management cost?
The exact scope depends on your send frequency and business goals - which is exactly what the strategy call is for.
How long does the Email Foundation take?
It takes six weeks from onboarding to launch - covering strategy, design, copywriting, build, and QA testing. We move methodically because a well-built foundation saves significant time and cost later. Everything launches together, fully tested and approved.
Not starting from scratch?
Already have an email platform or automations in place? That's perfectly fine. We begin with an audit of your current setup and recommend the right starting point. Some businesses only need ongoing management, while others benefit from rebuilding parts of their email system.
Do you work with brands outside of eCommerce?
Yes. Alongside eCommerce brands, we work with hospitality and service businesses looking to build professional welcome systems and deliver consistent customer communication.